Thursday, August 21, 2014

Port-Mortem: Featured in Multiple Countries on the Windows Phone Store


I released Couplinked in the Windows Phone Store on July 15th, 2014 as an entry into the 2014 Unity/Windows Contest.  Couplinked did not place, but I do believe that is what garnered the attention for it to be featured in the store, however, I have no proof of this.  As of August 21st, 2014, the game has 773 downloads with only nine of those being purchases (the rest are trials).  The trial version gives you access to Survival Mode and the first ten levels of the campaign.

All Downloads

Paid Downloads

All of the spikes in downloads are from being featured in the store.

The game was featured on in the following countries on the following dates:

United States, United States (Spanish (Mexico)) : July 30th, 2014
China: August 2nd, 2014
India: August 4th, 2014
Australia, China, Indonesia, Thailand: August 6th, 2014
Saudi Arabia, South Africa, Turkey, United Arab Emirates: August 10th, 2014
India (Only Nokia Phones): August 15th, 2014


Needless to say, I am not satisfied with the results in the WP Store.  On Android, the game received 11 purchases without being featured anywhere (+79 downloads of the free version with ads).

2 comments:

  1. I think you should abstract the fact that you were featured. In the end, WP sold 80 percent of the Android number, having (right now) 2.5% of the marketshare, compared with 85% of the Android market.

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    Replies
    1. I guess that is fair to say, but if you look at the conversion rates on Android (12% + ads making money on the free version) in comparison to Windows Phone (1.2%), Windows Phone users are a lot less valuable on average.

      The Android version right now has almost 0 exposure (no marketing has been done yet) and it's still outselling the WP version that was featured on the front page of the store.

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